Reverse Engineer Sponsored Ad


Ministry of Supply: I had never heard of these guys. Had you? I didn't think so. But this ad caught my attention as I was scrolling through facebook. I will talk about a few things that really helped this ad to stand out and take control of the scroll.


The first thing that I read was the word "Warning". That immediately catches your attention and causes you to stop scrolling. That is important because we want our viewers to stop scrolling and to look at our pages or posts that we make. Great job on the creative copy.


The next thing that really helps sell this ad (pun intended) is the wording itself. If you are reading this, then you realize that these words are explaining why the picture below is important. It is giving you context to what the ad will be about. This is key, because you want your picture to relate to the text that you've written.


Lastly, I wanted to point out the obvious. The contrasting colors in this picture (even though for me it was still buffering for some reason...) stand out right away. You realize that the men in this picture are the focus because of how much they stand out. You also are very curious as to why there are two shirtless men on your feed.

Overall, I'd say that this ad is pretty great and that it really catches your attention well. This is an ad to model other ads off of, because you want your ad to cause people to stop scrolling as well and to look at your ad.

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