Comm 315 Social Media Section 3

Ministry of Supply: I had never heard of these guys. Had you? I didn't think so. But this ad caught my attention as I was scrolling through facebook. I will talk about a few things that really helped this ad to stand out and take control of the scroll. The first thing that I read was the word "Warning". That immediately catches your attention and causes you to stop scrolling. That is important because we want our viewers to stop scrolling and to look at our pages or posts that we make. Great job on the creative copy. The next thing that really helps sell this ad (pun intended) is the wording itself. If you are reading this, then you realize that these words are explaining why the picture below is important. It is giving you context to what the ad will be about. This is key, because you want your picture to relate to the text that you've written. Lastly, I wanted to point out the obvious. The contrasting colors in this picture (even though ...

Original Video Here Nike's newer "Just Do It" ad was very controversial. It showed Colin Kaepernick to be their new poster child. In it though, it has an undeniably great message. It says that we need to dream big, and never settle for less than what we deserve. In this breakdown, I will show a segment of the clip and analyze why it is great. I'm just gonna say this now, the one frame does not do it justice. Go watch the ad if you haven't seen it already. Even if you don't like Kaepernick. So here it is, the frame that I chose to analyze. It's towards the beginning of the video, but I think they really hit something good here. Even unintentional possibly. First off, I chose this image because of the alignment and the key focus. The key focus point in this frame is obviously supposed to be the kid wiping out on his skateboard, but they emphasize that because of the fact that he's centered in the photo. Usually it's bad to do th...