Comm 315 Social Media Section 3

Macrumors is a news site that publishes articles about different Apple related news. This could range from product releases to lawsuits it's involved in to reviews of products. I have been following Macrumors for years now, and they are still continuing to grab my attention because of the content that they push out. They currently produce on average 3 or 4 articles a day, except on weekends. This allows them to have a great following because the average user will not get tired of their posts. Macrumors connects with its user base by appealing to their emotions and also to their interests. They wouldn't post about the boston red socks, or about donald trump getting re-elected, because that is not their main focus. They would, however, focus on posting about technology related issues and news. They are using the seascape principles of value, progress, and story. Value is being used because they are presenting information that is valuable to us. We as techies care abo...

PURPLE! Not only is this a funny play on words for the common placed meme, but I feel like it has some redeeming design qualities as well. I'll list them out below. 1) First off, using the common culture of the demographic they are appealing to (millennials in this case) is an awesome example of effective branding. The fact that they want to come off as a company that will be able to appeal to the younger generation is awesome. This definitely helps sell their product and get people to like them. 2) I think that they also used product placement very well. They were able to photoshop their logo and a sleep mask perfectly onto this actress' face so that it blends in. That is a great way of using design principles. It follows the principle of continuity so well that most people would not have noticed it was there unless they saw it on Purple's facebook page or looked closely. 3) They chose this picture very well also because of the actress' arms....