Comm 315 Social Media Section 3

Original Video Here Nike's newer "Just Do It" ad was very controversial. It showed Colin Kaepernick to be their new poster child. In it though, it has an undeniably great message. It says that we need to dream big, and never settle for less than what we deserve. In this breakdown, I will show a segment of the clip and analyze why it is great. I'm just gonna say this now, the one frame does not do it justice. Go watch the ad if you haven't seen it already. Even if you don't like Kaepernick. So here it is, the frame that I chose to analyze. It's towards the beginning of the video, but I think they really hit something good here. Even unintentional possibly. First off, I chose this image because of the alignment and the key focus. The key focus point in this frame is obviously supposed to be the kid wiping out on his skateboard, but they emphasize that because of the fact that he's centered in the photo. Usually it's bad to do th...

Macrumors is a news site that publishes articles about different Apple related news. This could range from product releases to lawsuits it's involved in to reviews of products. I have been following Macrumors for years now, and they are still continuing to grab my attention because of the content that they push out. They currently produce on average 3 or 4 articles a day, except on weekends. This allows them to have a great following because the average user will not get tired of their posts. Macrumors connects with its user base by appealing to their emotions and also to their interests. They wouldn't post about the boston red socks, or about donald trump getting re-elected, because that is not their main focus. They would, however, focus on posting about technology related issues and news. They are using the seascape principles of value, progress, and story. Value is being used because they are presenting information that is valuable to us. We as techies care abo...

PURPLE! Not only is this a funny play on words for the common placed meme, but I feel like it has some redeeming design qualities as well. I'll list them out below. 1) First off, using the common culture of the demographic they are appealing to (millennials in this case) is an awesome example of effective branding. The fact that they want to come off as a company that will be able to appeal to the younger generation is awesome. This definitely helps sell their product and get people to like them. 2) I think that they also used product placement very well. They were able to photoshop their logo and a sleep mask perfectly onto this actress' face so that it blends in. That is a great way of using design principles. It follows the principle of continuity so well that most people would not have noticed it was there unless they saw it on Purple's facebook page or looked closely. 3) They chose this picture very well also because of the actress' arms....

Woolrich hunting toggery is a company that sells hunting gear and other equipment. They are a company that caters to hunting folks who love to go hunting. The brand is connecting to these types of people because they are the ones who will be trudging through the snow after hitting their target. It also shows responsibility for packing out the animal that you kill so that it doesn't go to waste. They are using the seascape principles of belonging to a bigger group to feel included. They are using the visual and presentation principles to show how they are belonging to the whole. The first principle I wanted to dive into was that of color. The color starts on the left of the picture, with it being dark. Then further as you right on the picture, it gradually gets lighter and lighter as you go across the image, causing your eye to have movement across the page. This is great because just by using colors it causes your eye to move. Then all of a sudden it changes from blue ...

Personal manifesto's are something of great worth to individuals. But they are even more important to companies and pages that are posting on social media. This is because if you do not have a set plan or roadmap to what and how you're going to post to social media, you will either not reach your potential clients at all or at least not be able to be as effective as you would have liked to be. I will be describing my personal manifesto in the sections below. What: The posts that I will be posting will be of a pseudo company. The company that I'm going to be doing is a charity for dogs. More specifically, a charity that will allow dogs to become adopted. It will advertise about different types of dogs, and different ways that you would be able to donate to them. You will be able to see how to adopt them too. How:  The how of social media manifestos is to explain the type of medium that will be posted. Medium is basically just whether you are going to use bl...

The "Share a Coke" social media ad campaign was arguably the best social media campaign of the 2015 year. It was great for so many reasons. I will go through a few reasons based off of what is called the "Seascape principles". Presentation: The status updates and pictures that we choose to share or not share are all filtered through how it will make us look to others. This is extremely important to companies who have a presence on social media. We need to always remember that we are always being perceived differently based on our presentation. Coke is doing this by making sure that the slogan and message and pictures they put up are not going to be interpreted badly. Value: The value principle is the "why". Why should we follow this, why did they introduce it in the first place, why should we care? The value of coke doing this ad campaign is that they were able to let the customers have a sense of belonging with the brand. They shared the messages themse...